美国关税大棒挥向自家摇钱树，美妆业或将受到巨大伤害

Core Viewpoint - The U.S. beauty and personal care industry, once a significant contributor to trade surplus, is now facing severe challenges due to tariff policies implemented during the Trump administration, which are disrupting supply chains and increasing costs for companies [1][2]. Group 1: Industry Impact - The beauty and personal care sector generated approximately $2.6 billion in trade surplus for the U.S. in 2022 [1]. - Tariff policies have forced companies to seek alternative suppliers for raw materials, leading to increased costs and supply chain disruptions [1]. - Retail analysts indicate that the reliance on complex global supply chains makes brands vulnerable to tariff impacts, potentially harming brand loyalty among consumers in countries like Canada [1]. Group 2: Company Challenges - Startups in the personal care sector are struggling to maintain growth due to the uncertainty created by tariff policies, which deter investment and expansion [1]. - Major companies, such as a well-known consumer goods firm, have lowered profit forecasts due to anticipated price increases from tariffs [2]. - The U.S. beauty companies face heightened export costs and market risks, particularly with China's planned tariff increases on U.S. goods starting April 12, 2025 [2]. Group 3: Market Dynamics - The imposition of tariffs is expected to reshape market dynamics, as U.S. beauty companies may lose market share to domestic brands that are increasingly gaining consumer acceptance [8]. - Data from customs authorities indicate a decline in the import quantity and value of beauty and personal care products, with a 1.6% decrease in quantity and a 9.4% drop in value year-on-year as of March 2025 [8]. - The ongoing tariff policies could lead to a long-term decline in the competitiveness of U.S. beauty products in the global market [8].