消费活力持续释放 折射中国经济澎湃动力

Core Insights - The "May Day" holiday in China showcased vibrant cultural and tourism activities, diverse consumption scenarios, and innovative consumption formats, highlighting the country's potential as a leading consumer market [1][2]. Consumption Trends - During the holiday, 75 tourism routes connected various scenic spots, boosting intercity consumption [3]. - Hotel bookings in over 1,000 counties increased by more than 30% year-on-year, indicating a new growth point in consumption [4]. - Inbound tourism sales surged by approximately 90% year-on-year, with the "immediate refund" policy for outbound tax refunds implemented nationwide, enhancing the appeal of Chinese tourism [5]. Retail and E-commerce Performance - According to the Ministry of Commerce's data, sales revenue of key retail and catering enterprises rose by 6.3% year-on-year, while online retail sales increased by 9.3% during the holiday [6]. - Major shopping districts experienced a 6.4% increase in foot traffic year-on-year, with Shanghai's online and offline consumption reaching 59.46 billion yuan, a 13.1% increase [9]. New Consumption Formats - The "first launch economy" was evident in Shanghai, where nearly 100 brand new product launches took place, driving surrounding dining, accommodation, tourism, and shopping [8]. - The holiday saw over 20 music festivals, with each ticket generating approximately 8 yuan in additional consumption, indicating a shift from traditional ticket sales to interactive experience economies [9]. Product Sales Growth - Sales of green and energy-efficient products were robust, with nearly 600,000 digital devices sold daily and around 900,000 home appliances sold daily across 12 categories [9]. - Sales of home appliances, automobiles, and communication equipment monitored by the Ministry of Commerce increased by 15.5%, 13.7%, and 10.5% year-on-year, respectively [9]. Economic Contribution - The contribution of domestic demand to economic growth in the first quarter increased by 6.3 percentage points compared to the previous quarter, underscoring the accelerating role of consumption as a primary economic driver [10].