企业加速“本土赛道”突围打造“国民爆款” 外贸品变身内销“香饽饽”

Core Viewpoint - The article highlights the challenges faced by a traditional canned food company in China due to increased tariffs imposed by the U.S., which has led to a significant decline in exports. The company has successfully pivoted to domestic sales with the help of local government and e-commerce platforms, increasing its sales from 70 cans per day to 500 cans per day. Group 1: Challenges Faced - The company, which exports 50% of its products to Europe and the U.S., has experienced order cancellations and production line shutdowns due to tariff increases [1][3] - The company faced a severe inventory backlog and cash flow issues, prompting a search for alternative sales channels [3][5] Group 2: Government and Platform Support - Local government facilitated connections that allowed the company to explore domestic sales opportunities [3][5] - The company collaborated with over 130 convenience stores in Zhejiang province to sell its products domestically [5][12] Group 3: Adaptation Strategies - The company successfully adapted its products for the domestic market by changing labels and packaging, although initial sales faced challenges due to consumer preferences [6][10] - Adjustments in marketing strategies, such as downsizing packaging and creating promotional offers, helped the company transition from international to domestic sales [10][14] Group 4: Future Prospects - The company is now focusing on developing new products tailored for the domestic market while also exploring Southeast Asian markets [10][14] - E-commerce platforms like JD.com and Taobao are actively supporting the transition of export products to domestic sales, with significant procurement plans in place [12]