兴业银行南昌分行：深耕养老金融 书写“银发经济”新文章

Core Viewpoint - The article emphasizes the importance of enhancing pension financial services to improve the well-being of the elderly population, highlighting the proactive measures taken by Industrial Bank's Nanchang branch to create an elderly-friendly financial environment [1][5]. Group 1: Optimizing Elderly Services - Industrial Bank's Nanchang branch is committed to creating an elderly-friendly financial service environment through various adaptations, including relocating and renovating old branches to improve service quality [1]. - The branch has implemented features such as "special ticketing," priority service windows for the elderly, and accessible facilities, ensuring that elderly clients receive convenient financial services [1]. - Traditional service methods, such as paper passbooks and deposit slips, are preserved to respect the preferences of elderly clients, along with home service and remote video services for those with mobility issues [1]. Group 2: Strengthening Financial Education - The Nanchang branch has increased efforts in financial education for the elderly, conducting activities focused on financial knowledge and fraud prevention, including the creation of a financial service manual for senior clients [2]. - Regular seminars on topics like "fraud prevention" and "rational investment" are held to enhance elderly clients' understanding of payment security and personal information protection [2]. Group 3: Building a Pension Financial Ecosystem - As a pioneer in pension finance, Industrial Bank launched the "An Yu Life" comprehensive pension service plan in 2012, which has evolved into a pension financial ecosystem supported by exclusive services and value-added rights [3]. - The Nanchang branch has been authorized to offer personal pension services, facilitating a full lifecycle service from account management to product offerings, with over 130,000 personal pension accounts opened and a total deposit of 54 million yuan by March 2025 [3]. Group 4: Fostering an Elderly-Friendly Society - The Nanchang branch actively participates in building an elderly-friendly society by focusing on the rights and needs of elderly clients, establishing specialized service branches, and organizing various community activities [3]. - Events such as health seminars and community visits are conducted to enhance the quality of life for the elderly, integrating financial services with community care [3]. Group 5: Enriching Cultural Life for the Elderly - The Nanchang branch launched the "An Yu Life Club" on December 15, 2024, in collaboration with the Nanchang Senior University, hosting cultural activities to enrich the lives of elderly clients [4]. Group 6: Commitment to Social Responsibility - Industrial Bank's Nanchang branch adheres to the "finance for the people" philosophy, taking comprehensive measures to support the elderly population and contribute to the construction of an elderly-friendly society [5].