“赛事经济”激活绿水青山 “户外+”跨界融合全业态释放消费新热点

Core Viewpoint - China's outdoor sports industry is experiencing significant growth, with over 400 million participants and a strong potential for development, emphasizing the need for tailored outdoor sports scenarios across various regions and seasons [1] Group 1: Outdoor Sports Development - The outdoor sports matrix in China includes established activities like paragliding and zip-lining, while also promoting emerging experiences such as rafting and rock climbing [5] - Sichuan's Pengzhou is leveraging its unique geographical advantages to create an all-weather, all-terrain outdoor sports hub [6] - Since 2020, Pengzhou has implemented 128 outdoor sports tourism and infrastructure projects, with a total investment exceeding 20 billion yuan, creating over 10,000 jobs and significantly boosting the local economy [10] Group 2: Environmental Considerations - Pengzhou's outdoor sports development avoids ecological core protection areas, integrating project construction with natural landscapes [8] - The design of race tracks in the region minimizes ecological impact by utilizing existing paths and roads [11] Group 3: Regional Initiatives - Chengdu is actively creating new sports consumption scenarios by developing outdoor sports projects based on local natural resources, focusing on mountain, water, snow, and low-altitude activities [13] - Zhejiang province has established the "Ring Zhejiang Trail," connecting 11 cities and promoting outdoor activities like hiking and cycling, with plans to complete 10,000 kilometers of trails by the end of 2025 [14][18] Group 4: Economic Impact and Consumer Trends - The "Ring Zhejiang Trail" is expected to engage 120,000 participants in competitions in 2024, with surrounding areas benefiting from increased tourism and local product sales [14][16] - Online consumption in outdoor sports is projected to reach approximately 200 million participants in 2024, with an overall growth rate of nearly 40% [18] - The demographic of outdoor sports consumers is predominantly aged 25-34, making up 43% of the total, with significant participation from Guangdong and Zhejiang provinces [19] Group 5: Future Directions - The National Development and Reform Commission, along with the General Administration of Sport, is promoting high-quality outdoor sports destination construction to foster new economic growth points in the outdoor sports industry [17] - The total number of outdoor sports businesses is expected to reach 27,000 by the end of 2024, reflecting a year-on-year growth of 21.38% [19] - Experts advocate for the integration of natural and cultural resources in the development of high-quality outdoor sports destinations, enhancing product offerings and fostering new consumption scenarios [21]