Qian Zhan Wang·2025-05-11 05:18Core Viewpoint - The article discusses the rapid development of China's new media industry, driven by supportive government policies from the "12th Five-Year Plan" to the "14th Five-Year Plan," focusing on infrastructure, integration, and international expansion [1]. Policy Overview - A series of national policies have been issued to encourage the development of micro-short dramas, live e-commerce, and other new media businesses, while also implementing regulations to ensure a healthy environment for short videos and live streaming [3][4]. National Policy Summary - As of February 2025, various policies have been introduced, including: - Support for cultural originality and digital transformation in cultural creation [4]. - Plans to enhance the quality of micro-short dramas and integrate them into various industries [4]. - Initiatives to expand cross-border e-commerce and improve overseas warehouse construction [4]. - Actions to regulate self-media and ensure compliance with public morals [4][5]. Development Goals - The government aims to promote new cultural formats such as digital publishing, digital film, and digital arts, while guiding industry standards and fostering high-quality development in the new media sector [8][10]. Provincial Policy Summary - Local governments are actively implementing policies to support the new media industry, including: - Beijing's initiatives to enhance digital transformation for traditional businesses [12]. - Shanghai's focus on developing online new economy brands through digital and live-streaming platforms [12]. - Guangdong's plans to cultivate digital creative industries and support live e-commerce [12][13]. Industry Trends - The new media industry is expected to see significant growth in areas such as digital content production, live streaming, and the integration of advanced technologies like AI and blockchain [10][11].