GEELY AUTO(HK:00175) Jing Ji Guan Cha Bao·2025-05-11 14:18Core Viewpoint - The rapid growth of Geely's Galaxy brand in the domestic new energy vehicle market is highlighted, with cumulative sales exceeding 930,000 units as of April 30, just 25 months after the launch of its first vehicle. The Galaxy brand aims to reach a cumulative sales target of one million units by May [1]. Product Launch and Features - The Galaxy Starry 8, launched on May 9, is a key product for achieving the one million sales target and enhancing brand momentum. It features Geely's Raytheon EM-P and EM-i hybrid powertrains, with a price range of 125,800 to 165,800 yuan, including a limited-time discount of 10,000 yuan until June 30 [1][2]. - Positioned as a C-class flagship sedan, the Starry 8 boasts a length of over 5 meters and offers advanced configurations in safety, design, space, performance, and technology. It achieves a comprehensive torque of 605 N·m and a 0-100 km/h acceleration time of 6.49 seconds [2]. Market Positioning and Strategy - The pricing strategy of the Galaxy Starry 8 is aimed at making luxury accessible, with a starting price significantly lower than competitors in the C-class segment, which typically start at around 400,000 yuan for luxury brands and 300,000 yuan for joint venture brands. Geely aims to leverage this pricing to gain market advantage amid increasing price competition [2][3]. - Geely's sales strategy emphasizes user-driven pricing, with a focus on delivering high-quality products that meet consumer demands for luxury at an accessible price point. The company has positioned the Starry 8 as a flagship model that embodies this philosophy [3]. Sales Performance and Future Goals - Geely Galaxy has set ambitious sales targets, aiming for a total of one million units sold this year, with 356,000 units sold from January to April. The brand's rapid growth is attributed to a combination of strategic product launches and effective marketing [4]. - The company has established over 1,000 sales channels and is focused on maintaining sales momentum through product iteration and targeted marketing strategies [5]. Regulatory Environment and Safety Initiatives - Recent regulations from the Ministry of Industry and Information Technology have strengthened oversight in the automotive safety sector. Geely's approach aligns with these regulations, and the company plans to open a comprehensive safety testing center to share its safety technology advancements with the industry [6].