XIAOMI(HK:01810) Jin Rong Jie·2025-05-11 14:44Core Viewpoint - The recent challenges faced by Xiaomi's founder and CEO Lei Jun have prompted a period of reflection and adjustment for the company, particularly in the electric vehicle sector, following a serious incident involving the Xiaomi SU7 [1][2]. Group 1: Company Challenges and Responses - Lei Jun described the past month as the most difficult since founding Xiaomi, leading to a temporary withdrawal from public engagements and social media [1]. - The company has faced scrutiny after an accident involving the Xiaomi SU7, resulting in a rebranding of "smart driving" to "assisted driving" on their vehicle ordering page [1]. - Despite these challenges, Lei Jun expressed gratitude for the support received, which has helped him regain confidence and motivation [1]. Group 2: Product Development and Future Outlook - The Xiaomi SU7 Ultra is currently undergoing testing at the Nürburgring, indicating the company's commitment to advancing its electric vehicle technology [2]. - Xiaomi's participation in the Shanghai Auto Show showcased its products, including the SU7 Ultra, and highlighted the company's ongoing efforts in the automotive sector [1]. - The company remains focused on addressing the incident's implications while continuing to push forward with its electric vehicle initiatives [2].