兴业银行 金融活水浇灌八闽文旅之花

Group 1 - The tourism industry in Fujian province is experiencing significant growth, with total tourist numbers expected to reach 650 million and total spending to hit 835 billion yuan in 2024, both setting historical records [1] - Industrial development is a focal point for the cultural tourism economy, with financial support being crucial for its growth. Xinyey Bank has implemented a financial plan to empower the cultural tourism economy and stimulate domestic demand [1] - As of the end of March, Xinyey Bank has served over 14 million customers in Fujian, with a loan balance of nearly 60 billion yuan in the cultural tourism sector [1] Group 2 - The Mulan River ecological civilization project is a key initiative supported by Xinyey Bank, which has provided 820 million yuan in financial support for comprehensive governance and industrial development in the Mulan River basin [2] - Xinyey Bank is enhancing its strategic cooperation with Mulan Investment Group to improve water quality in the Mulan River basin through comprehensive financial services [2] - The bank has a green financing balance exceeding 180 billion yuan in Fujian, promoting the integration of green finance with cultural tourism [2] Group 3 - Urban renewal projects are being supported by Xinyey Bank, with a loan balance exceeding 200 billion yuan, aimed at revitalizing historical buildings and enhancing urban aesthetics [2] - The bank is leveraging financial technology to upgrade parks in Fuzhou, creating smart ecological parks that combine digital interaction with nature [3] - Xinyey Bank has initiated various promotional activities to attract young tourists, distributing over 160,000 digital currency red envelopes to enhance customer engagement [3]