泸州老窖：民族品牌践使命品牌创新向远行

Group 1 - The 2025 World Brand Moganshan Conference is held from May 9 to 11 in Deqing County, Huzhou City, Zhejiang Province, showcasing the importance of brands as intangible assets for enterprises and as carriers of people's aspirations for a better life [1][3] - Luzhou Laojiao, a leading company in the liquor industry, has participated in the Moganshan Conference for three consecutive years, highlighting its brand story through a two-minute drone performance [3][5] - The company has been recognized as a representative of Chinese quality, winning multiple awards since the first National Wine Evaluation in 1952, including the title of "Chinese Famous Wine" [3][5] Group 2 - In 2024, Luzhou Laojiao plans to hold a themed exhibition titled "700 Years of Chinese Strong Aroma," leveraging its historical significance to promote the local economy [5] - The government report for 2025 emphasizes the integration of technological and industrial innovation, with experts noting that technological innovation is essential for shaping Chinese brands [5][7] - Luzhou Laojiao is advancing its digital transformation with the "Smart Luzhou Laojiao" initiative, establishing a data-driven management and decision-making framework [7] Group 3 - The company has increased its R&D expenditure to 260 million yuan in 2024, a year-on-year growth of 15.5%, and has released significant technological innovations [7][9] - Luzhou Laojiao has been actively promoting Chinese liquor internationally, participating in global events and establishing a sales network in over 70 countries and regions [9][11] - The brand's strength has contributed to its stable development, achieving record-high operating performance in a challenging market environment [11]