莫让“反向抹零”抹去消费信任（民生观）

Core Viewpoint - Yonghui Supermarket acknowledged the issue of "reverse rounding" in cash transactions and committed to rectifying the situation, highlighting the importance of consumer trust and adherence to market regulations [1][3]. Group 1: Issue Identification - "Reverse rounding" refers to the practice where merchants round up the total amount during cash transactions, resulting in consumers being overcharged by a few cents [1]. - This practice has raised concerns about consumer rights and market fairness, as it violates the Price Law of the People's Republic of China, which prohibits charging beyond the marked price [1][3]. Group 2: Consumer Impact - The issue primarily affects vulnerable groups such as the elderly and children, who are more sensitive to pricing and less equipped to advocate for their rights [2]. - The erosion of consumer trust due to "reverse rounding" negatively impacts the overall shopping experience, leading to dissatisfaction among customers [1][4]. Group 3: Regulatory and Corporate Responsibility - Regulatory bodies are urged to enhance market supervision and enforce penalties against such pricing violations to maintain a fair market environment [3]. - Companies must reflect on their business practices and prioritize integrity over short-term gains, as damaging consumer trust can have long-term repercussions on their reputation and customer loyalty [3].