MEITUAN(HK:03690) Guang Zhou Ri Bao·2025-05-11 22:43Core Viewpoint - The Guangdong lychee industry is focusing on enhancing domestic sales channels while maintaining export capabilities, driven by changing consumer demands and market conditions [1][2]. Group 1: Market Trends - In early May, search volume for "lychee" on Meituan increased by 270% compared to early April, with cities like Shenzhen, Guangzhou, and Nanning showing the highest interest [1]. - The Guangdong lychee production base is significant, and the region is looking to integrate internal and external trade to adapt to global market fluctuations [2]. Group 2: Industry Initiatives - The 2025 Gaozhou Lychee Production and Sales Matchmaking Conference was held to promote local lychee products and establish connections between producers and retailers [1]. - Meituan launched the "Linking a Hundred Cities · Beautiful Lychee Promotes Agriculture" initiative to facilitate a series of matchmaking events aimed at expanding domestic sales channels for Guangdong lychee [1][2]. Group 3: Challenges and Solutions - Lychee producers are facing challenges in balancing export and domestic sales, necessitating the development of diverse sales channels and a focus on digital retail and brand building [2]. - The demand for high-quality lychee and the need for efficient cold chain logistics and digital capabilities are critical for companies looking to expand into the domestic market [2].