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华金证券:双11全网电商销售额稳增长 零售生态与技术融合深度变革
智通财经网· 2025-11-20 08:40
智通财经APP获悉,华金证券发布研报称,2025年双11大促营销启动节点更早,呈现出长周期常态化特 点,综合电商平台通过"直降、立减、无需凑单"等方式简化促销规则,拉升各平台10月活跃用户规模增 长。电商平台和内容平台成为主导消费生态的两大支柱,双11已转向聚焦生态与细分能力的综合表现。 根据艾瑞咨询数据,截至2025年11月11日,双11期间测算全网零售额近1.8万亿元,同比增长超10%,相 比2009年首届双11增长约3.5万倍,各平台以即时零售为切入点,以高频业务带动低频消费,获得业务 新增量。 华金证券主要观点如下: 双11全域稳健增长,规则优化与用户规模同步提升 本次双11大促营销启动节点更早,呈现出长周期常态化特点,综合电商平台通过"直降、立减、无需凑 单"等方式简化促销规则,拉升各平台10月活跃用户规模增长。QuestMobile数据显示,2025年10月,淘 宝、抖音、拼多多、京东、快手和小红书APP月活跃用户规模较2024年同期普遍增长,规模分别达到 10.00亿、9.48亿、7.20亿、6.48亿、4.68亿、2.35亿。整体而言,电商平台和内容平台成为主导消费生态 的两大支柱,双11已转 ...
蒋凡重整「旧阿里」
3 6 Ke· 2025-11-20 08:24
最怀念饿了么的,说不定真的是美团。 抖音电商曾在淘宝眼皮子底下迅速崛起,甚至用的也是淘宝最先大举投入的直播电商方式,之后抖音电商员工内部讨论,说这是「天时地利人和」。 「人和」一个是自我夸奖,意思是抖音电商有着很好的员工和执行能力,另一个也是庆幸,因为恰好在抖音电商与淘宝谈判缠斗的关键时刻,蒋凡失去了 话语权,并最终去往海外。 「蒋凡是阿里当中最像字节的人。」这是有些骄傲的字节人对对手的奇怪认可,而最近他对于饿了么的处理,也与字节先前的思路类似。 大约两年前,市场上有字节收购饿了么的消息。那时字节正与美团在本地生活领域竞争,并开始做外卖,也与饿了么有一些合作,进一步收购以充实自己 能力,也显得顺理成章。 双方最终没能谈出结果,基于媒体报道,除了价格上的分歧之外,更关键的分歧在于,字节跳动只想保留饿了么的即时配送团队,来承接抖音本地生活业 务的订单,对于「饿了么」的招牌没什么兴趣,而阿里则希望字节能够接下整个「饿了么」,之后可以再自行裁员。 那时候双方没达成一致,不过如今蒋凡对饿了么的处理手段,遥相呼应了字节当时的判断:「饿了么」这个品牌的确用处不大。 2025 年 6 月 23 日,阿里巴巴宣布饿了么与飞猪正 ...
投入4700万后再加码!美团新一轮“不闯红灯”安全激励覆盖百万骑手
Ge Long Hui A P P· 2025-11-20 03:54
Core Viewpoint - Meituan has launched a nationwide "No Running Red Lights" safety incentive program for its delivery riders, aiming to enhance traffic safety and reduce violations across nearly 200 cities in China [1] Group 1: Program Details - The new incentive program will start on December 2, coinciding with National Traffic Safety Day, and will reward riders who maintain a zero red-light violation record with cash incentives [1] - The program has expanded its scope from major cities to nearly 200 cities, including both dedicated delivery and crowd-sourced riders, with an expected participation of 1 million riders during the activity period [1] - Riders maintaining a zero red-light record will receive cash rewards based on their delivery volume, with top performers eligible for additional prizes such as helmets and winter gear [1] Group 2: Historical Context and Impact - Since the launch of the "No Running Red Lights" initiative in April, Meituan has invested 47 million yuan, with over 400,000 riders voluntarily participating in the commitment to avoid running red lights [1] - The platform has fully disbursed cash rewards directly to riders' accounts, and data indicates a significant decrease in the red-light violation rate among Meituan riders since the beginning of the year [1]
骑手不闯红灯、平台就发奖,美团交通安全激励拓展至全国近200城
智通财经网· 2025-11-20 03:40
Core Viewpoint - Meituan has launched a nationwide "no running red lights" safety incentive program for its delivery riders, expanding from major cities to nearly 200 cities across the country, with an expected participation of 1 million riders [1] Group 1: Program Details - The program starts on December 2, coinciding with National Traffic Safety Day [1] - Riders who maintain a zero red-light running record will receive daily cash rewards [1] - The initiative includes both dedicated delivery and crowdsourced riders [1] Group 2: Financial Commitment and Participation - Since the launch of the "no running red lights" safety incentive series in April, Meituan has invested a total of 47 million yuan [1] - Over 400,000 riders have voluntarily signed up for the "I promise not to run red lights" campaign [1] - All cash rewards from the platform have been fully disbursed directly to the riders' personal accounts [1]
新型马路判官上路,无人物流车狂奔
3 6 Ke· 2025-11-20 01:53
快递公司力推的无人物流小车,正在变成新型马路判官。 农村老奶在公路晒了几十年花生从来没人敢招惹,直到这辆坚持慢车道行驶的四轮铁憨憨不顾被碰瓷的风险,顶着老奶一身蛮力往前开。 当只认死理的遇上最不讲理的,共同造就这个当下尖端科技无人驾驶送快递vs农耕文明露天晒粮食的名场面,也让最近频频穿插在全国各地城乡道路的无 人物流小车破了圈。 人们发现,这些头顶自动驾驶和无人配送光环的高科技小车,一旦上路自带一股平静疯感,交规烂熟于心的同时也是先天卡bug圣体,随意一拍都是能上 《谭谈交通》的程度。 好一场酣畅淋漓的商战 普通人避之不及的重卡,成为无人物流车一生的向往 每一份准时送达的快递背后,都有一辆不顾路况往前飞奔的无人物流车 看着这种种公路名场面,不少人都感到疑惑,这玩意到底是怎么一夜之间就遍地开花的? 01 需求爆发 可以看到,拥有自建物流体系的京东和苏宁,都对无人物流这项技术表示出极大的热诚,不过受限于早期无人驾驶技术的整体水平,相关产品看着概念性 十足,并且也只能集中在特定环境下的小范围测试,距离真正自主上路应用还有很长距离。 这样的情况一直持续到2021年4月,当时美团发布了一款名叫魔袋20的L4级自动驾驶无 ...
智通港股沽空统计|11月20日
智通财经网· 2025-11-20 00:24
智通财经APP获悉,友邦保险-R(81299)、李宁-R(82331)、京东健康-R(86618)上一交易日沽空比率位于 前三位,分别为100.00%、100.00%、100.00%。小米集团-W(01810)、阿里巴巴-SW(09988)、腾讯控股 (00700)的沽空金额位居前三,分别为25.24 亿元、23.05 亿元、11.40 亿元。中原银行(01216)、东亚银行 (00023)、汽车之家-S(02518)的偏离值位居前三,分别为62.66%、38.85%、38.65%。 前十大沽空比率排行 | 股票名称 | 沽空金额↓ | 沽空比率 | 偏离值 | | --- | --- | --- | --- | | 小米集团-W(01810) | 25.24 亿元 | 13.44% | -3.79% | | 阿里巴巴-SW(09988) | 23.05 亿元 | 20.70% | 5.56% | | 腾讯控股(00700) | 11.40 亿元 | 13.08% | -3.41% | | 泡泡玛特(09992) | 10.16 亿元 | 39.26% | 15.39% | | 联想集团(00992) | 6 ...
两个月回撤超15%!恒科指数长期逻辑不改,市场关注AI落地效果
Zheng Quan Shi Bao· 2025-11-19 23:48
Core Viewpoint - Since 2025, the Hong Kong stock market, led by technology and innovative pharmaceuticals, has experienced a bull market, with the Hang Seng Index rising over 30% and the Hang Seng Tech Index exceeding 50%. However, since October, the Hang Seng Tech Index has seen a significant pullback of over 15% in less than two months, with a recent streak of four consecutive declines. Analysts believe that this short-term adjustment does not alter the long-term investment logic for leading tech stocks in Hong Kong, especially with the gradual implementation of AI technologies by companies like Tencent and Alibaba, which is expected to drive a second growth phase for internet enterprises. The long-term investment value of the Hang Seng Tech Index remains promising due to valuation advantages, funding support, and AI-driven industrial upgrades [1][3][4]. Group 1: Market Performance - Before October, Hong Kong tech stocks were performing well, with 9 out of 30 constituents of the Hang Seng Tech Index rising over 100%, and the top performer, Hua Hong Semiconductor, increasing nearly 270%. Other notable stocks like Tencent, Baidu, and Xiaomi also saw gains exceeding 50%, while only Meituan and Haier Smart Home experienced declines, with Meituan dropping over 30% [1][2]. - After October, the situation changed dramatically, with only 4 stocks rising, while 7 stocks fell over 20%, including Li Auto and Sunny Optical Technology, which both dropped over 27%. Tencent and Meituan also saw declines of around 5% [2]. Group 2: Fund Flows and Market Sentiment - There has been a noticeable outflow of southbound funds from certain Hang Seng Tech constituents, with Alibaba experiencing the highest net sell-off of 2.5 billion HKD, followed by Li Auto and Sunny Optical Technology with net sell-offs of 1.2 billion HKD and several hundred million HKD, respectively [2]. - The recent downturn in the Hang Seng Tech Index is attributed to three main factors: excessive prior gains leading to profit-taking, the U.S. imposing tariffs and tightening software export controls, and a mini-crash in U.S. AI stocks resulting in a significant drop in global tech risk appetite [2][3]. Group 3: Long-term Investment Logic - Despite short-term volatility, the long-term investment logic for the Hang Seng Tech Index remains intact, as it comprises internet giants and companies in semiconductors and electric vehicles that are considered scarce assets for both domestic and global investors [3][4]. - Analysts suggest that the current valuation of the Hang Seng Index and Hang Seng Tech Index is still significantly lower than their peaks in 2021, indicating potential for recovery and growth in the coming years [3]. Group 4: AI and Market Revaluation - The market is increasingly focused on the tangible effects of AI implementation, moving from a narrative-driven approach to one that emphasizes financial performance. Companies like Tencent and Alibaba are seeing revenue growth attributed to AI applications, with Tencent reporting a 15% year-on-year revenue increase and Alibaba planning substantial investments in AI and cloud infrastructure [5][6]. - The structural revaluation driven by AI and robotics is expected to benefit comprehensive platforms like Tencent, Alibaba, and Baidu, while smaller companies lacking their own ecosystems may face marginalization during the global de-bubble process [6].
弱势盘整,恒生科技跌幅居前,消费、医疗、银行等紧随其后
Ge Long Hui· 2025-11-19 20:35
银行冲高回落后收跌0.44%,其中汇丰控股下跌1.64%,渣打银行下跌1.43%,大新银行下跌1.33%,中 银香港、农业银行、郑州银行等股跌幅均在1%上方。 恒生互联网相对抗跌,高开低走后平盘收官,地平线机器人大跌1.83%,快手、京东集团等股跌幅均在 1%上方;阿里巴巴逆势上涨1.16%,网易、哔哩哔哩均小幅收涨。 内容只是个人观点,仅供参考,不作为投资依据!欢迎关注交流,互相学习、共同探讨! 恒生科技高开低走后全天震荡下行,截至收盘下跌0.66%,其中小米集团大跌4.81%,快手下跌1.78%, 中芯国际下跌1.35%,比亚迪股份、京东集团、美团等股均小幅收跌。 窄幅盘整后直线跳水,截至收盘下跌0.38%。恒生科技跌幅居前,银行、医疗、大消费紧随其后,恒生 互联网相对抗跌。 ...
恒生科技指数10月以来回撤超15% 长期逻辑不改 市场关注AI落地效果
Zheng Quan Shi Bao· 2025-11-19 18:01
在AI与全球化双轮驱动的背景下,当下港股科技仍是布局中国新经济的重要阵地。 2025年以来,科技、创新药领衔港股市场上演了一场牛市,恒生指数涨幅一度超过30%,恒生科技指数 的涨幅更是一度超过50%。但自10月以来,恒生科技指数却是"画风突变",在不到2个月的时间中,最 大回撤已超过15%,而在最近4个交易日更是出现"4连跌"。 不过,在众多分析人士看来,当前恒生科技的短期调整并未改变港股科技龙头的长期投资逻辑;而在腾 讯"混元"大模型、阿里千问等技术应用逐渐落地的背景下,市场开始更多关注AI(人工智能)落地对推 动互联网企业实现二次增长的具体成效。长期来看,在估值优势、资金支撑与AI助推产业升级的多重 驱动下,恒生科技指数的长期投资价值依然值得期待。 港股科技龙头 "画风突变" 今年10月前和10月后的港股科技龙头股,完全是"冰火两重天"的分化处境,也是走势分化的关键分水 岭。 从估值看,当前恒生指数和恒生科技指数的定价仍明显低于2021年高点。到9月下旬,恒指和恒生科技 指数的市盈率约为11.8倍和23.7倍,而2021年峰值分别在17.6倍和70倍左右。 对此,黄立冲还认为,从估值看,当前恒生指数和恒生 ...
走,去滑雪!“18会员惊喜日”美团旅行推滑雪专场,黑钻黑金会员可享专属雪场休息室
Zhong Guo Jin Rong Xin Xi Wang· 2025-11-19 09:54
Core Insights - The central theme of the articles revolves around the surge in winter sports activities, particularly skiing, driven by a significant drop in temperatures across central and eastern China, leading to increased interest and participation in ice and snow tourism [1][4]. Group 1: Weather Impact and Tourism Trends - The Central Meteorological Observatory issued a blue alert for a cold wave, predicting a temperature drop of 6-10°C in central and eastern China from November 16 to 18, with local areas experiencing drops exceeding 14°C [1]. - Following the cold wave, there has been a notable increase in skiing-related searches, with "Chongli skiing" searches up by 169% year-on-year, and tourism bookings in Zhangjiakou increasing by 25% [1]. Group 2: Promotional Activities and Membership Benefits - Meituan Travel launched promotional activities on November 18, offering a 188 yuan ski coupon package and early bird prices for ski tickets, with additional benefits for black diamond members [3]. - The collaboration between popular ski resorts and Meituan Travel aims to enhance the skiing experience for members, including exclusive access to free rest areas at ski resorts [5]. Group 3: Regional Participation and Market Growth - Indoor ski resorts are breaking geographical barriers, making skiing a high-frequency activity accessible to both northern and southern regions of China, with cities like Beijing, Shanghai, and Guangzhou emerging as top search locations for indoor skiing [4]. - The Guangzhou Hot Snow Miracle indoor ski resort has quickly become one of the fastest to surpass one million visitors, highlighting the potential of the southern market [5]. Group 4: Increased Interest in Zhangjiakou - Zhangjiakou is experiencing a surge in tourism interest, with searches for "Chongli hotels" up by 198%, "Chongli food" by over 1000%, and "Chongli ski equipment rental" by 116% [5]. - The marketing director of Wanlong Ski Resort reported a 61% increase in search volume and a 151% increase in ticket sales since mid-November, with a significant portion of visitors being younger demographics [7]. Group 5: Strategic Partnerships and Promotions - Major hotel and travel brands, including Marriott and Disney, are partnering with Meituan Travel to enhance member benefits during the ski season, tapping into a user base of 770 million [9]. - Meituan Travel is promoting an "Ice and Snow Hot Spring Season" campaign, offering discounts on ski and hot spring tickets across over 1500 quality ski resorts and hot spring attractions nationwide [9].