硅谷观察：销量一片惨淡，特斯拉股价为什么还能走高？

Group 1 - Tesla's stock price has risen despite a continuous decline in global sales, with a recent closing price of $298.26, marking a 4.7% increase [2] - The stock has increased for three consecutive weeks, with a total rise of 18%, 1%, and 3.85%, leading to a market capitalization exceeding $960 billion [2] - Tesla's price-to-earnings ratio is approaching 170, indicating a significant disconnect between stock performance and sales figures [2][18] Group 2 - In Europe, Tesla's sales have plummeted by 36% year-on-year in Q1, totaling 53,200 units, while the overall electric vehicle market in Europe grew by 24% [3] - Competitors like Volkswagen and BMW are gaining market share, with Volkswagen selling 65,700 units and BMW approaching Tesla's sales with 46,600 units [5][8] - In April, Tesla's sales in the UK dropped by 62%, contrasting with an 8% increase in overall electric vehicle sales in the country [5] Group 3 - Tesla's market share in Germany has fallen from 10% to 4%, with the Model Y dropping from the top-selling electric vehicle to fifth place [8] - Analysts suggest that the decline in sales is not merely due to product updates but is rooted in deeper structural issues related to Elon Musk's controversial public persona [9] - Musk's political interventions and support for controversial figures have led to a backlash in Europe, further harming Tesla's brand image [11] Group 4 - In contrast to Tesla's struggles, BYD has seen significant growth, with a 755% increase in sales in Germany and a 311% increase in the UK [12] - Tesla's global deliveries fell by 1% last year and by 13% in Q1, while BYD's sales reached 1.765 million units, surpassing Tesla's figures [13] - Tesla's inventory pressures are evident, with a complete shutdown of production lines for a week, indicating challenges in managing stock levels [16] Group 5 - Despite negative sales data, Tesla's stock price rose due to perceived positive signals from U.S.-China trade negotiations [18] - Analysts are focusing on Tesla's advancements in autonomous driving and the upcoming launch of a low-cost vehicle, which could drive future sales [20][21] - The anticipated low-cost model, potentially priced around $30,000, is expected to attract consumers and help revitalize sales [21]