胖东来受不得委屈

Core Viewpoint - The article discusses the controversy surrounding the jade products sold by the company "胖东来" and the public response from its founder, 于东来, highlighting the tension between consumer criticism and corporate reputation management [2][8][9]. Group 1: Controversy and Response - The controversy began when a short video blogger accused "胖东来" of selling low-quality jade at inflated prices, claiming a 30,000 yuan jade piece was inferior to a 3,000 yuan competitor's product [2]. - In response, "胖东来" initiated legal action against the blogger and sought validation from market regulatory authorities, which confirmed that the average profit margin on their jade products did not exceed 20% [2][4]. - On May 8, "胖东来" announced that customers could have their purchases evaluated by third-party agencies if they had concerns about product quality, and offered a return policy for undamaged items [2][4]. Group 2: Public Sentiment and Corporate Image - 于东来 expressed his frustration publicly, threatening to shut down the business if the social media platform did not take action against the blogger's defamatory behavior [2][4]. - Following the incident, "胖东来" faced scrutiny regarding its corporate image, with the founder emphasizing the need for better management of online platforms to prevent defamation [4][7]. - The founder's emotional responses and public declarations raised questions about the balance between corporate reputation and consumer trust, as well as the implications for employees and suppliers [8][9]. Group 3: Business Performance and Strategy - Despite the controversy, "胖东来" reported strong financial performance, with projected sales of nearly 17 billion yuan and profits exceeding 800 million yuan for 2024 [15][16]. - The company has been recognized for its innovative business model, which includes a focus on high turnover and a unique approach to supply chain management [17]. - "胖东来" has positioned itself as a leader in the retail sector, with a commitment to transparency and consumer trust, which has contributed to its positive public perception [20][22].