吃流量饭的KOL，请把粉丝当人看

Group 1 - The article discusses the evolution of WeChat public accounts as a significant self-media model, highlighting their initial rise and the changes in their monetization strategies over the years [2][10][20] - It categorizes public accounts into two main business models: those focused on traffic generation and those providing services, with the former relying on advertising and the latter on offering additional services to a targeted audience [10][20][24] - The article emphasizes that the value of followers has changed, with earlier accounts having more valuable followers due to the lack of algorithmic recommendations, making follower demographics crucial for valuation [7][15][18] Group 2 - The traffic-driven model is characterized by high exposure through advertisements and sponsored content, often prioritizing quantity over quality in content creation [12][15][18] - The service-oriented model aims to build a loyal follower base and provide specialized services, such as travel planning or financial advice, which can lead to clearer monetization paths [20][24][30] - The article critiques self-media influencers for not adequately vetting the products they promote, suggesting that they should take responsibility for the trust their followers place in them [40][58][60]