3 6 Ke·2025-05-12 00:22Industry Overview - Global Bluetooth device shipments exceeded 5 billion units in 2023, with true wireless stereo (TWS) market shipments projected to reach 330 million units in 2024, a year-on-year growth of 13%, indicating a recovery to double-digit growth [1] - By 2028, annual Bluetooth device shipments are expected to reach 7.5 billion units, with a compound annual growth rate (CAGR) of 8% over the next five years, driven by the recovery of the consumer electronics market and the demand for IoT devices [1] Company Performance - Hengxuan Technology: In 2024, the company achieved revenue of 3.26 billion yuan, a year-on-year increase of 49.94%, and net profit of 459.52 million yuan, a significant increase of 271.70%, marking historical highs for both metrics [7] - Jieli Technology: Reported revenue of 3.12 billion yuan in 2024, with a net profit of 794 million yuan, representing a year-on-year growth of 27.03%, the highest net profit among the five companies [7] - Zhongke Lanyun: Achieved revenue of 1.82 billion yuan in 2024, a year-on-year increase of 25.72%, with net profit of 300 million yuan, up 19.38% [8] - Tailin Microelectronics: Reported revenue of 844 million yuan in 2024, a year-on-year increase of 32.71%, with net profit of 96.49 million yuan, up 93.87% [9] - Juchip Technology: Achieved revenue of 652 million yuan in 2024, a year-on-year increase of 25.3%, with net profit of 107 million yuan, up 63.8% [11] Technological Advancements - Bluetooth technology is evolving from a simple connector to an edge computing node, with AI-accelerated Bluetooth SoCs capable of real-time sensor data processing, significantly reducing response times [14] - The introduction of Bluetooth 5.2 has brought three major technical updates, enhancing transmission density, reducing latency, and improving signal security [13] - The Bluetooth SIG is collaborating with major companies to develop Gaming Audio Profile 1.0 (GAP 1.0) for improved audio output and reduced latency in gaming applications [12] Market Trends - The demand for Bluetooth chips is increasing due to consumer preferences for enhanced interaction experiences, leading to the development of SoC chips that integrate sensors and AI algorithms [15] - The market for Bluetooth AR/VR devices is expected to exceed 100 million units by 2028, with a CAGR of 45%, driven by low-latency features of Bluetooth 5.4 [14] - The shift from single consumer demand to full-scenario intelligence is redefining the market dynamics, positioning Bluetooth technology as a key enabler for smart connectivity across various applications [11][15]