“天府名品”区域公共品牌 31个产品获授权

Core Viewpoint - The "Charming Tianfu Brand Night" event held in Chengdu on May 9 is a key highlight of the 2025 China Brand Day activities in Sichuan, showcasing the "Tianfu Mingpin" regional public brand aimed at promoting high-quality products from the region [3][4]. Group 1: Brand Development - The "Tianfu Mingpin" brand is developed based on international practices and advanced domestic experiences, focusing on high-end quality and innovation [3]. - The Sichuan provincial government emphasizes the cultivation of the "Tianfu Mingpin" brand to create a high-end brand matrix, aligning with the goals of quality core, high-end positioning, and international standards [3][4]. - As of now, 31 products from 30 enterprises have received the "Tianfu Mingpin" brand mark authorization, indicating a successful implementation of the brand strategy [4]. Group 2: Quality Assurance and Certification - Enterprises can obtain the "Tianfu Mingpin" brand mark through quality certification or self-declaration, enhancing the credibility of their products and services [4]. - The initiative aims to guide purchasing power and resources towards high-quality products and services, reinforcing the brand's role as a "golden signboard" representing the highest quality standards in Sichuan [4].