SIASUN(SZ:300024) 3 6 Ke·2025-05-12 01:05Core Viewpoint - The article discusses the emergence of Chinese companies in the global market, particularly focusing on the success of "Siaotuo," a company founded by Deng Zhuoming, which has made significant strides in the pool cleaning robot sector by offering competitively priced products and leveraging advanced technology [1][4]. Company Overview - Siaotuo was established in October 2021 and is headquartered in Shenzhen, targeting the North American and European markets with underwater cleaning robots [4][5]. - The company has achieved over 100 million yuan in revenue in 2024, ranking fourth in sales on Amazon [4][5]. Market Context - The global pool cleaning robot market is projected to reach $1.018 billion in sales by 2024 and $1.731 billion by 2031 [4]. - The market has been historically dominated by international brands such as Dolphin, Polaris, BWT, and Hayward, but domestic companies like Siaotuo are increasingly entering the space [4]. Product and Pricing Strategy - Siaotuo's pool cleaning robots are priced between $199 and $399, significantly lower than competitors that often charge $1,000 or more [4][5]. - The company maintains a production cost of approximately $80-90 per unit, allowing for profitability even at lower price points [6][15]. Technological Innovation - Deng Zhuoming has a background in underwater technology and has developed proprietary components such as motors and sensors to enhance product performance [7][13]. - Siaotuo utilizes a USBL acoustic positioning system, typically used in industrial and military applications, to improve the navigation capabilities of its robots [16][17]. Sales Performance - In the first quarter of the current year, Siaotuo's sales exceeded 50 million yuan, surpassing the total sales of the previous year [5]. - The company has experienced a surge in demand, with production capacity becoming a critical issue as it struggles to meet orders [17].