ELLASSAY(SH:603808) Zheng Quan Shi Bao Wang·2025-05-12 01:09Core Insights - The company reported a revenue of 3.036 billion yuan for the year 2024, reflecting a year-on-year growth of 4% [1] - In Q1 2025, the company achieved a revenue of 690 million yuan, with a net profit attributable to shareholders of 40 million yuan, marking a 40% year-on-year increase [1] Business Performance - The company's brands, including ELLASSAY, Laurèl, IRO China, and self-portrait, showed strong sales growth in 2024, with increases of 8%, 19%, 17%, and 21% respectively [1] - In Q1 2025, the international brands continued to perform well in the domestic market, with self-portrait, Laurèl, and IRO China growing by 17%, 13%, and 14% respectively, while ELLASSAY remained stable [1] Online Sales Growth - Online sales grew by 32% in 2024, with significant contributions from platforms like Douyin, Xiaohongshu, and Tmall [2] - In Q1 2025, online sales on a comparable basis increased by 26%, with online sales accounting for 18% of total sales, up 4.1 percentage points from the previous year [2] Store Expansion and Market Position - The company added 27 new stores in 2024, expanding its presence in key cities such as Macau, Shenzhen, Nanjing, and Hangzhou [2] - The multi-brand and multi-platform strategy has begun to yield results, enhancing the brand matrix's collaborative capabilities and solidifying the company's competitive position in the mid-to-high-end women's wear market [2] Shareholder Value - The company has consistently returned value to shareholders since its listing, proposing a cash dividend of 18.1867 million yuan for the year 2024 [2]