从“单腿跳”到“两条腿走路” 多方发力为外贸企业“撑腰杆”托举企业“外转内”

Core Viewpoint - The article highlights how Chinese foreign trade companies are adapting to the challenges posed by U.S. tariffs by shifting focus towards domestic sales and brand development, exemplified by a headphone manufacturer in Dongguan that is transitioning from reliance on exports to a dual-market strategy [1][6][22] Group 1: Company Transformation - The Dongguan headphone company, previously dependent on U.S. orders, is now seizing domestic market opportunities, achieving a transformation from a single-market focus to a dual-market approach [1][5] - The company has launched a series of products specifically designed for the domestic market, including innovative headphones utilizing air conduction technology [3][12] - The company has established a comprehensive supply chain capability, allowing it to maintain foreign trade orders while also exploring domestic brand development [8][12] Group 2: Market Strategy and Government Support - The company has begun to build its own research and development team to better control product design and innovation, which has led to successful product launches in North America [10][12] - Dongguan's local government has introduced a series of supportive policies aimed at helping foreign trade companies transition to domestic sales, including 30 measures to enhance market access and financial services [18][20] - The government is organizing events to facilitate domestic market engagement, with plans for 28 national trade activities and 45 local exhibitions by 2025 [20]