“四好农村路”带火“乡村游” “白加黑”多业态融合点亮乡村旅游新消费

Core Insights - The search volume for "rural tourism" has significantly increased since May, with 70% of county orders coming from young people aged 20-35, indicating strong momentum in the domestic tourism market [1] - Rural tourism is not only attracting urban tourists but also local farmers who are experiencing rural attractions as visitors, enhancing the engagement between producers and consumers [9] Group 1: Market Trends - The "Four Good Rural Roads" in Ningqiang, Shaanxi, have boosted rural tourism, facilitating the transport of agricultural products to larger markets [5] - The rural tourism sector is experiencing rapid improvements in infrastructure and services, driven by external demand for local agricultural products and handicrafts [8] - The travel rate for rural residents during the "May Day" holiday reached 10.7%, with 49.71 million rural residents traveling, accounting for 15.8% of total domestic travel, highlighting the growth potential in tourism consumption [10] Group 2: Consumer Behavior - New farmers are transitioning from agricultural producers to "experience officers" in rural tourism, contributing to a vibrant tourism experience [8] - Various regions are creating immersive experiences through multi-industry integration, offering diverse consumption options for tourists [13] - The focus is on attracting contemporary youth with personalized and diverse demands, incorporating cultural and technological elements into the tourism experience [21] Group 3: Innovative Attractions - Events like the "Kite Picnic Festival" in Jiangxi and tech-enhanced attractions in Hubei are drawing families and enhancing the appeal of rural tourism [15][19] - Unique experiences such as learning traditional tea ceremonies in rural settings are becoming popular among visitors [17] - The integration of agriculture and tourism is exemplified by the launch of over 350 quality local products in Sichuan, providing tourists with multiple consumption choices [19]