从英文标签到国潮包装：一家外贸企业的本土化突围

Group 1 - The core issue faced by foreign trade companies in China is the pressure from the U.S. tariff policies, leading to significant challenges in maintaining export operations [1] - A traditional canned food company in Quzhou, Zhejiang, experienced a complete halt in its foreign trade production line due to a 50% reliance on exports to Europe and the U.S., resulting in order cancellations [1][3] - The company had previously seen an increase in orders after passing the U.S. FDA inspection, but the imposition of tariffs led to a backlog of products that could not be sold [3] Group 2 - Local government initiatives have facilitated connections between foreign trade companies and domestic sales channels, providing a potential solution to the crisis [5] - The canned food company successfully negotiated to place its products in over 130 convenience stores across Zhejiang province, despite initial challenges with packaging not aligning with local consumer preferences [5] - Sales strategies were adjusted, including packaging modifications and promotional pricing, leading to over 3,000 cans sold within nine days of launching in stores, with peak daily sales exceeding 500 cans [6] Group 3 - The company is actively transitioning to local markets, reducing inventory of English-labeled products and introducing new domestic packaging designs [6] - The canned products have also been integrated into local government canteens and various supermarkets, indicating a successful pivot to domestic sales channels [6]