奥锦奇获艾媒咨询“肉丝肠全国销量第一”等市场地位确认

Group 1: Company Achievements - Aojinqi has been awarded "National Sales Champion of Meat Silk Sausage" and "China's First Brand of Meat Silk Sausage" by iiMedia Research, a leading third-party data mining and analysis agency [1][5] - Aojinqi has established itself as a representative enterprise in the domestic leisure food industry, with over 100 products achieving full-channel coverage and a network of over 1,000 distributors [7] - The company has received dual certifications for ISO9001 quality management and ISO22000 food safety management systems, indicating a robust quality management mechanism [7] Group 2: Market Trends - The Chinese leisure food market is experiencing significant growth, with the market size projected to reach 1,155 billion yuan in 2024 and 1,237.8 billion yuan by 2027, driven by increasing consumer health awareness [3] - The market is characterized by personalization and diversification, with brands like Aojinqi and Wang Xiaolu quickly rising to meet consumer demands for unique products [5] Group 3: Product Innovation - Aojinqi's Dasi Meat Silk Sausage has gained popularity due to its unique taste and high meat content, achieving a meat content of 80% and a meat silk addition of ≥8% [8] - The Dasi Meat Silk Sausage is available in various flavors and packaging sizes, catering to different consumer preferences and consumption scenarios [8] - The company has also launched the "Xiaoyuan Kuairun" brand focusing on low-fat chicken breast products, which incorporates MCT for enhanced fat-burning effects and meets the health needs of sugar-conscious consumers [9] Group 4: Future Outlook - Aojinqi plans to continue exploring the potential of the health food market and will keep iterating its products to provide consumers with high-quality and diverse food options [11]