TINGYI(HK:00322) Zhong Guo Jin Rong Xin Xi Wang·2025-05-12 08:02Core Viewpoint - The "2025 World Brand Moganshan Conference" emphasizes the importance of brand building in leading the high-quality development of "Made in China" and discusses the path for global brand development [1] Group 1: Company Overview - Master Kong has been committed to innovation, sustainable development, and globalization as directions for high-quality growth, focusing on creating new value and exploring new productive forces [3][12] - The company has a national penetration rate of 85%, with nearly 1 billion Chinese consumers choosing its products annually, reflecting strong consumer trust and preference [6] Group 2: Product Innovation - Recent product innovations include "Fresh Q Noodles," which utilizes a patented "zero-oil frying" technology for healthier options, and "Tea's Inheritor," a no-sugar tea drink that preserves the essence of Chinese tea [4][11] - The introduction of "pH9.0 Electrolyzed Alkaline Water" employs dual core patents to enhance taste and safety, showcasing the company's strong insight and innovation in the packaged drinking water sector [4] Group 3: Food Safety and Sustainability - Master Kong has invested billions to establish an international-level food safety research management center, conducting over 1,500 food safety monitoring indicators and more than 3.5 million quality inspections annually [9] - The company has developed an environmentally friendly vegetable base model, benefiting over 40 million farmers through the procurement of millions of tons of agricultural products each year [10] Group 4: Global Expansion - In response to global market changes, Master Kong is expanding its international presence, having established operations in 16 countries and regions, promoting Chinese culinary culture worldwide [10] - The company collaborates with leading global firms like Pepsi, Starbucks, and Asahi to innovate business models and enhance international integration [10] Group 5: Commitment to Sustainability - As a member of the United Nations Global Compact, Master Kong actively practices ten international principles and has been recognized as a founding member of the UN's Sustainable Food Systems Advisory Committee [12] - The company aims to stimulate the vitality of the industrial chain and promote high-quality development across the supply chain while sharing the story of the national brand with the world [12]