Apple reportedly plans to hike prices of upcoming iPhones
AppleApple(US:AAPL) TechCrunch·2025-05-12 11:08

Core Viewpoint - Apple is planning to increase the prices of its iPhone lineup this autumn, attempting to dissociate the hikes from U.S. tariffs on imports from China, instead linking them to new features and designs [1] Group 1: Price Increases and Tariffs - Increased tariffs are expected to cost Apple $900 million in the third quarter, although the company has not confirmed if the U.S.-China trade war will affect product prices [2] - Apple is importing a larger portion of its iPhones from India to mitigate the impact of tariffs [2] - The U.S. and China have agreed to pause reciprocal tariffs for 90 days, allowing time for further discussions, while a previous 20% tariff on Chinese goods still applies [3] Group 2: Future Product Developments - Apple is set to debut an ultra-thin iPhone this year, as reported by multiple outlets [3] - The company has ambitious plans for 2027, potentially releasing a "mostly glass, curved iPhone" with no cutouts on the iPhone's 20th anniversary [4]