Core Viewpoint - Huyuan Juice issued a statement denying rumors about its decline and asserting that the company is operating normally and improving since its successful restructuring in 2022 [2][5][8] Group 1: Company Response and Legal Actions - Huyuan Juice responded to negative media coverage and rumors following the announcement by Guozhong Water regarding the termination of its acquisition plans, stating that such claims are malicious and damaging to its reputation [2][5][7] - The company announced a zero-tolerance policy towards false information and is taking legal action against those spreading untrue statements, collecting evidence for potential lawsuits [7] Group 2: Recent Developments and Financial Background - Guozhong Water's announcement about the acquisition of Huyuan Juice was halted due to the freezing of the target equity, which does not comply with regulations, leading to speculation about Huyuan's future [5][8] - Huyuan Juice underwent a significant restructuring in 2022, receiving 1.6 billion yuan from Wensheng Assets, with over 90% of the funds allocated for operational upgrades [8] Group 3: Market Position and Brand Recognition - Huyuan Juice claims to hold the position of "100% juice national sales champion," supported by third-party certification [2][8] - The company has registered multiple trademarks, including "Huyuan 100%" and "Huyuan NFC," indicating a focus on branding and market presence [4][9][11] Group 4: Industry Context and Consumer Perception - The juice industry is experiencing a trend towards NFC (Not From Concentrate) juices, which are gaining popularity among consumers for their freshness and lack of preservatives [13] - Concerns have been raised about misleading branding practices in the industry, with Huyuan Juice's use of similar trademarks prompting questions about consumer impact and industry leadership [13]
“汇源100%”为商标名称!国中水务终止收购,汇源发声明