Apple(US:AAPL) Di Yi Cai Jing·2025-05-12 11:57Core Insights - The Chinese smartphone market saw growth for Xiaomi, Huawei, OPPO, and vivo in Q1, while Apple's shipments declined by 9% year-on-year [12][13]. - Apple has initiated a new round of price reductions for the iPhone 16 series, with discounts reaching up to 1400 yuan in offline channels and up to 2000 yuan in online channels [1][8]. Pricing Changes - Apple authorized stores have reduced prices for the iPhone 16 Pro and Pro Max by 1400 yuan, while the iPhone 16 has seen a reduction of 1000 yuan [2][5]. - Online platforms are offering even steeper discounts, with some iPhone 16 models priced up to 2000 yuan lower than Apple's official prices [8][11]. Sales Performance - Apple's revenue from the Greater China region has been declining for several consecutive quarters, with Q4 2024 revenue at 15.033 billion USD, marking a year-on-year decrease [12]. - In Q1 of FY 2025, revenue from Greater China was 18.51 billion USD, down 11% year-on-year, followed by a further decline to 16 billion USD in Q2 [12]. Market Strategy - Apple is breaking its traditional reluctance to lower prices in response to sales pressure and is exploring other methods to attract consumers, including the development of a foldable smartphone expected to launch next year [13].