张艺兴、产能、i茅台！贵州茅台回应热点问题

Core Viewpoint - The company emphasizes the trend of "rational consumption" in the liquor industry, highlighting the need to adapt to this new consumer behavior and enhance product value and experience [1]. Financial Performance - In 2024, the company achieved total revenue of 174.14 billion yuan, a year-on-year increase of approximately 15.66%, and a net profit of about 86.23 billion yuan, up 15.38% [3]. - For the first quarter of 2025, total revenue reached 51.44 billion yuan, growing by 10.67%, with net profit at 26.85 billion yuan, an increase of 11.56% [3]. Production Capacity and Investment - The company plans to invest approximately 15.52 billion yuan in the "14th Five-Year" technical transformation project, which aims to add about 19,800 tons/year of actual production capacity and 84,700 tons of storage capacity [3]. - As of the end of 2024, the company has completed an investment of 1.76 billion yuan in this project, with one workshop already operational, adding a design capacity of about 1,800 tons [3]. Strategic Goals - The company has set a revenue growth target of 9% for 2025, focusing on consumer-centric strategies to address supply-demand mismatches and enhance internal efficiency [4]. - The company aims to strengthen its market presence and governance modernization to create greater value for shareholders [4]. Product Development and Marketing - The company introduced the "Moutai 1935" product, which has been well-received in the market, with a retail price of 1,188 yuan per bottle, aimed at filling the price gap in the market [6]. - The company plans to enhance the quality of Moutai 1935 and improve its market positioning through various marketing strategies [7]. Digital Marketing and Sales Channels - The "i Moutai" digital marketing platform generated sales revenue of 20.02 billion yuan in 2024, although it saw a decline of 10.51% year-on-year [4]. - The company is committed to optimizing its product distribution strategy on the i Moutai platform to better align with market demands [5]. Shareholder Engagement - The company invites shareholders to the annual meeting on May 19, 2024, to discuss the company's development and gather feedback [2][8].