YILI(SH:600887) Huan Qiu Wang·2025-05-12 12:45Group 1 - The core idea of the article is the launch of a new product, "Miaozhi Crispy Cheese," by Yili, which aims to redefine cheese snacks in the Chinese market through local innovation and consumer engagement [1][3][7] - The product features a unique crispy texture and high nutritional value, with a cheese content of at least 76%, highlighting Yili's commitment to health-conscious snacking for young consumers [3][5][7] - The launch event showcased the product's innovative development process, including a three-year research period and collaboration with domestic equipment manufacturers to create vacuum microwave technology for cheese snacks [3][5] Group 2 - The marketing strategy includes collaboration with popular figures like Jia Bing to create engaging advertising content, enhancing brand visibility and consumer interaction [5][7] - The event featured interactive experiences, such as a "Crispy Laboratory" and tasting opportunities, designed to create a fun and memorable experience for attendees, reinforcing the product's appeal [5][6] - Yili's approach represents a "reverse innovation" strategy, focusing on local tastes and preferences to create a product that resonates with Chinese consumers, thus positioning itself as a leader in the dairy industry [7]