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佩蒂股份携旗下爵宴多款新品亮相它博会 首日即在抖音销售额破百万元

Core Insights - The fifth TOPS Pet Expo was held in Shanghai, attracting over 1,200 exhibitors and more than 80,000 professional visitors, with a total exhibition area exceeding 100,000 square meters [1] - Petty Animal Nutrition Technology Co., Ltd., the first listed company in the domestic pet industry, showcased various new products, including the "Jueyan" series, which achieved over 1 million yuan in sales on Douyin by 6 PM on May 8 [1] Product Highlights - The "Jueyan" series introduced a new thin version of the air-dried food, designed for small dogs, featuring 70% duck meat and 10 types of vegetables, with no oil, salt, or additives [4] - The "Little Flower Pomfret" freeze-dried product is made from high-quality pomfret, rich in Omega-3, and is designed for easy chewing [7] - The "Sakura Crisp" freeze-dried snack is visually appealing and made with chicken and sweet vegetables, free from additives [9] - The "Summer Limited Rainbow Ice Cream" for pets was reintroduced, featuring four flavors and made with New Zealand imported milk powder [11] - The "Jueyan" series also launched a new canned food product with added collagen for joint health [12] Brand Engagement - The expo featured live streaming sessions with popular pet influencers to engage fans and promote products [22] - An interactive photo area was set up for attendees to create memorable moments with their pets [24] - The event served as a platform for Petty to strengthen communication with consumers and industry professionals, promoting healthy growth in the pet industry [26]