Sou Hu Cai Jing·2025-05-12 13:14Core Insights - The global augmented reality (AR) glasses market is expected to grow significantly by 2025, driven by the entry of various tech giants and startups [1] - In 2023, global AR shipments reached approximately 510,000 units, marking a year-on-year increase of 35.1% [1] - The market is experiencing a shift with the rise of non-display AI smart glasses in 2024, leading to a decline in traditional B-end AR glasses demand [1] Global Market Size - The global AR glasses market is projected to see a shipment of over 560,000 units in 2024, despite a relatively subdued demand [1] - The market is characterized by a significant contribution from the B-end market, which has maintained steady growth [1] Regional Market Share - In 2023, Asia and North America led the global AR glasses market, with Asia's share increasing due to explosive growth in consumer AR products in China [2] - China alone accounted for 240,000 units shipped in 2023, reflecting a year-on-year growth of 133.9% [2] Brand Market Share - The AR market is dominated by three main groups: international tech giants (e.g., Microsoft, Meta, Apple), domestic smartphone manufacturers (e.g., Huawei, OPPO, Xiaomi), and emerging AR companies (e.g., Xreal, Rokid) [6] - In 2023, Xreal held a 45% market share in global AR glasses, followed by Rokid at 14% and 雷鸟创新 at 13% [6] Pricing Trends - From 2021 to 2024, AR glasses transitioned from "technology novelty" to "mass consumer products," with consumer acceptance highest for products priced between $300 and $500 [9] - The average price of consumer-grade AR glasses is expected to drop from $2,000 in 2021 to around $400 by 2025 [9] Market Forecast - The penetration rate of waveguide technology is projected to reach 95% by 2024, with costs decreasing by 70% since 2021, facilitating the development of lightweight consumer products [10] - Despite short-term market slowdowns, long-term technological advancements and price reductions are anticipated to drive the AR glasses market into a growth phase, with shipments expected to reach 1.8 million units by 2027, reflecting a compound annual growth rate (CAGR) of 37.7% [11]