Tariffs or No, Apple May Raise iPhone Prices This Year

The price hike would cover the iPhone 17 line, expected to be released in the fall, which could include a rumored ultraslim new "Air" model and new features, such as increased RAM across the phone line. These phones would include iOS 19, which could bring significant software changes and improvements to the company's AI system, Apple Intelligence. The Wall Street Journal says that Apple is trying to position any pricing increase as being prompted by improvements to the products, not tariffs, although a 20% ...