MySize Inc. Acquires Key Assets of Percentil: Expanding into Circular Fashion and Re-Commerce

Core Viewpoint - MySize, Inc. has acquired key assets of Percentil, a second-hand fashion marketplace, to enhance its B2B and B2C portfolio and align with upcoming EU regulatory requirements for sustainable fashion [1][9]. Company Strategy - The acquisition aims to reposition Percentil as a premium marketplace focused on higher-value items, reflecting consumer demand for quality and sustainability [3][4]. - MySize's strategy emphasizes building a profitable, scalable, and sustainable circular fashion business from the outset, prioritizing cash-efficient scaling and EBITDA-positive returns [4][5]. Financial Details - The total transaction value for the acquisition is approximately €610,000 (about $679,000), including a cash payment of €40,000 (approximately $44,500) and the assumption of liabilities totaling around €570,000 (approximately $634,500) [4]. - MySize anticipates that the Percentil business unit will generate $1.5 million in revenues in the second half of 2025, representing a projected 25% increase in total revenue [4]. Market Positioning - The acquisition is strategically timed to align with EU regulations requiring brands to implement reuse and recycling frameworks, positioning Percentil as a key partner for fashion brands [9][10]. - The total addressable market for second-hand and circular fashion in Western Europe is projected to exceed $25 billion by 2027 [6]. Integration and Synergies - MySize plans to integrate its proprietary AI technology into Percentil's platform to optimize pricing, enhance product recommendations, and improve operational efficiency [8]. - The acquisition creates synergies with existing MySize portfolio companies, such as Naiz Fit and Orgad, to enhance logistics and reduce returns [7]. Operational Assets - MySize acquired select operational assets from Percentil, including a central warehouse, quality control systems, and a stock of over 120,000 quality-vetted garments [12].