Singapore Social Commerce Market Intelligence Report 2025-2030: E-Commerce Leaders Such as Shopee, Lazada, Facebook and Instagram Boost Live Shopping with Streaming Tech and Niche Market Focus

Core Insights - The Singapore social commerce market is projected to grow significantly, with an annual increase of 26.8%, reaching approximately USD 3.17 billion by 2025 [2] - The market experienced a robust growth rate of 42.2% CAGR from 2021 to 2024, and is expected to moderate to a CAGR of 15.6% from 2025 to 2030, growing from USD 2.50 billion in 2024 to about USD 6.55 billion by 2030 [2] Market Drivers - High social media penetration in Singapore, with 95% of the population using social media, is a key driver for social commerce growth [3][8] - Platforms like Facebook and Instagram are enhancing consumer engagement through integrated shopping features and live events, which facilitate direct interactions between businesses and customers [3][8] Regulatory Considerations - Potential regulatory changes, such as age restrictions on social media, could impact the operations of businesses in the social commerce sector [4][8] - Companies will need to implement compliance measures, including enhanced age verification and content moderation, to adapt to new regulations [4][5] Competitive Landscape - Key players in the market include Shopee, Lazada, Facebook, and Instagram, all of which are enhancing their live shopping capabilities [8] - The competitive landscape is diversifying with innovators catering to niche markets, such as sustainable and locally-produced goods [8] Future Outlook - Continued investments in advanced streaming technology and consumer-centric strategies are anticipated to keep businesses ahead of evolving consumer expectations [5][8] - The integration of innovative engagement methods and compliance with regulatory shifts will be crucial for the future success of the social commerce sector in Singapore [5]