关税战缓和？广东外贸企业已经在直播间找到新大陆

Group 1 - The core point of the article is the recent easing of trade tensions between China and the U.S., with both countries canceling 91% of their respective tariffs, which has led to a positive market reaction and increased investor expectations for improved trade conditions [1][2] - Despite the temporary relief from tariffs, companies in Guangdong are aware of the ongoing uncertainties in international trade and are shifting focus towards expanding domestic demand and diversifying their business strategies [1][2][4] - Many foreign trade companies in Guangdong are actively exploring new growth avenues, particularly through live-streaming e-commerce, to tap into the vast domestic consumer market [4][21] Group 2 - Guangdong's foreign trade enterprises, once thriving on international orders, are now facing significant challenges due to rising tariffs and trade protectionism, leading to a sharp decline in orders and profit margins [9][12][14] - Companies like DELUX and SHINECON are transitioning from OEM (Original Equipment Manufacturer) to creating their own brands, recognizing the need to move up the value chain and establish brand value in response to the changing market dynamics [13][20] - The rise of live-streaming e-commerce has provided a new sales channel for these companies, allowing them to engage directly with consumers and achieve significant sales growth, with some reporting monthly sales increases of 20% [21][28][30] Group 3 - The article highlights the transformation of companies like SHINECON and OneOdio, which have successfully leveraged live-streaming platforms like Douyin (TikTok) to boost their sales, with SHINECON achieving sales of nearly 20 million yuan during the 618 shopping festival [28][29] - The shift towards domestic markets and the adoption of innovative sales strategies reflect a broader trend among Guangdong's foreign trade companies to adapt to the evolving economic landscape and consumer preferences [20][30] - The overall sentiment among these companies is one of resilience and adaptability, as they prepare for future uncertainties while capitalizing on the opportunities presented by the domestic market [1][14][30]