GEELY AUTO(HK:00175) Nan Fang Du Shi Bao·2025-05-12 15:19Core Viewpoint - The incident involving Chery's executive criticizing Geely's new car reflects the intensifying competition between the two companies in the automotive market [2][3]. Group 1: Incident Details - Chery's marketing vice president, Yao Fei, made derogatory comments about Geely's Galaxy Xingyao 8, calling it a "bad car" and criticizing its features [3]. - Following the backlash, Chery's senior management responded by emphasizing the company's policy against such remarks and took disciplinary action against Yao Fei [3][4]. Group 2: Company Background - Yao Fei previously worked at Great Wall Motors' Ora brand, where he significantly increased sales from approximately 39,000 units in 2019 to 135,000 units in 2021 [5]. - He joined Chery in January 2024, focusing on marketing and user operations for new energy products, including the promotion of the Fengyun series [5]. Group 3: Market Context - In the context of a price war in the industry, Yao Fei advocated for enhancing brand value through technological innovation rather than relying solely on low pricing strategies [6]. - Chery's performance in the new energy vehicle sector has been under pressure, with retail sales of Chery's new energy vehicles at 153,400 units compared to Geely's 440,600 units from January to April, indicating a widening gap [7].