Apple considering iPhone price hikes this fall: report

Core Viewpoint - Apple is considering raising prices on new iPhones this fall, citing new features as justification rather than tariff costs [1][2] Group 1: Pricing Strategy - Apple plans to introduce new design and format changes, including an ultrathin option, to support the price increase of new iPhones [2] - The company aims to avoid attributing higher prices to tariffs, focusing instead on product enhancements [1] Group 2: Supply Chain Adjustments - Apple CEO Tim Cook is relocating production of iPhones for the U.S. market from China to India to mitigate tariff impacts, with expectations that Indian-made iPhones will dominate U.S. shipments in Q2 [5] - Despite the shift, production lines for the most profitable Pro and Pro Max models will remain in China due to India's current production limitations [6] Group 3: Tariff Context - Current tariff policies are projected to result in an additional $900 million in costs for Apple this quarter, with ongoing higher costs anticipated if tariffs are not reduced [6] - The U.S. has recently announced a temporary reduction in tariffs on Chinese goods, lowering them from 145% to 30% for 90 days, while China will reduce its tariffs from 125% to 10% [11]