MELCO INT'L DEV(HK:00200) Sou Hu Cai Jing·2025-05-12 18:07Core Insights - The demand for unique cultural experiences among global tourists is growing at an annual rate of 15%, significantly outpacing traditional sightseeing tourism [1] - The integration of culture and tourism is creating opportunities for innovative products that provide consumers with meaningful emotional experiences [1] Group 1: Cultural and Tourism Integration - The return of "The House of Dancing Water" marks a new chapter in the cross-industry integration of tourism and culture in Macau [1][3] - The performance combines water ballet, aerial stunts, and dramatic storytelling, catering to the modern tourist's desire for immersive experiences [3] Group 2: Technological Innovation - The new chapter of "The House of Dancing Water" features significant technological innovations, including a massive water pool equivalent to five Olympic-sized swimming pools and 13 new stage design elements [5] - The performance is enhanced by a newly arranged orchestral score and custom costumes, creating a fully immersive sensory experience [5] Group 3: Artistic Expression and Global Appeal - The new production incorporates Eastern aesthetic elements and employs a "global language, local narrative" strategy to meet the aesthetic expectations of international audiences [7] - The chairman of the parent company emphasizes that the performance is not only an artistic innovation but also a crucial step in promoting the integration of Macau's tourism and cultural industries [7]