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楼市回暖,刻不容缓!
Sou Hu Cai Jing·2025-05-12 20:50

Core Viewpoint - The rapid implementation of housing market policies indicates a sense of urgency among local governments to stimulate the market due to poor performance and declining transaction data [1][3][4]. Policy Implementation - The speed of policy execution has significantly increased compared to previous years, with multiple cities quickly following the central bank's decision to lower public housing loan rates [1][3]. - In the first four months of the year, over 300 housing market easing policies were issued across more than 200 cities, primarily focusing on subsidies and increasing public loan limits, rather than major restrictions like purchase limits [3][4]. Market Performance - Despite high initial sales rates in some cities, overall market performance remains weak, with a noticeable slowdown in transaction growth in March [3][4]. - The urgency for local governments to act is driven by alarming data from the recent holiday period, highlighting the need for immediate market intervention [4][5]. Local Government Strategies - Local governments are employing various strategies to stimulate the market, including lowering down payment ratios and even purchasing properties for social housing [5][6]. - The effectiveness of these measures is uncertain, as they may only provide temporary relief without changing market expectations [6]. Consumer Behavior - Consumers are advised to prioritize defensive strategies in their purchasing decisions, focusing on existing homes, especially those developed by state-owned enterprises, while avoiding high-leverage purchases [8]. - The housing market is experiencing a bifurcation, with core areas in first-tier cities potentially seeing moderate price increases, while third and fourth-tier cities continue to struggle [8][9].