做好新大众文艺的“放大器”

Core Viewpoint - The emergence of high-quality content in the short video and live streaming sectors reflects the democratization of cultural creation, driven by digital technology that lowers creative barriers and fosters enthusiasm for creation [1][2] Group 1: Digital Technology and Content Creation - New technologies such as artificial intelligence and virtual reality provide convenient tools for artistic creation, significantly reducing production costs for users [1] - Users are generating vast amounts of content through original works, remixes, comments, and bullet chats, showcasing a shift towards a more participatory culture [1] Group 2: Cultural Heritage and Engagement - The core of this new cultural expression remains rooted in traditional Chinese culture, as evidenced by the significant engagement with topics like "Intangible Cultural Heritage" during the Spring Festival, which garnered over 2.7 billion views on Douyin [1] - From May 2023 to May 2024, 13.79 million users shared their experiences related to intangible cultural heritage on Douyin, including contributions from both traditional inheritors and younger creators [1] Group 3: Economic Impact and Industry Development - The new cultural expressions are not only revitalizing traditional cultural forms but also creating cultural hotspots and driving the development of the cultural tourism industry [1] - During the Spring Festival, local group purchase orders related to the Chaozhou Yingge dance increased by 795% due to the influence of new cultural expressions, highlighting the economic benefits of this trend [1]