Apple(AAPL) CNBC·2025-05-13 00:00Core Insights - Samsung has launched a new thin version of its flagship smartphone, the Galaxy S25 Edge, at a price starting from $1,099, aiming to maintain momentum in its mobile division amidst uncertain consumer conditions and U.S. tariff policies [1][3]. Group 1: Product Launch - The Galaxy S25 Edge is notably thin at 5.8 millimeters and weighs 163 grams, positioning it among the thinnest smartphones available [1]. - This launch is unusual as it occurs less than four months after the annual flagship phone launch for the S25 series, which typically follows a mid-year timeline for new foldable devices [2]. Group 2: Market Context - Samsung's decision to launch the S25 Edge reflects its strategy to leverage the success of the S25 range in the face of increasing competition from Chinese manufacturers and a challenging macroeconomic environment [3]. - The mobile division reported a rise in revenue and profit in Q1, attributed to strong sales of the S25 series [3]. Group 3: Demand and Tariff Impact - Despite the positive sales, there are concerns about a potential decrease in smartphone demand in Q2 due to seasonal trends and possible adjustments in forecasts related to global tariff policies [4]. - Recent U.S. tariffs were paused, providing some relief for tech companies, including Samsung, as certain products like smartphones were exempted [5]. - The launch of the S25 Edge is seen as a strategy to sustain flagship-centric sales amidst these uncertainties [5].