Group 1 - NBA China and Hello have announced a long-term strategic partnership, with Hello becoming the "official market partner of NBA China" [1] - The collaboration aims to break the boundaries between basketball and cycling, offering exclusive joint activities and benefits for users [1] - Hello will launch NBA-themed customized shared bicycles and conduct NBA-themed campus activities across universities in China, integrating cycling and basketball elements [1] Group 2 - This partnership marks an important step for Hello in its journey towards brand globalization and youth engagement, representing a deep integration of low-carbon travel and sports culture [1] - Hello has previously collaborated with luxury brand LOEWE, launching a limited edition golden customized bicycle and a "Golden Riding Challenge" [5] - The company is transitioning from a functional lifestyle platform to a brand that provides emotional value and advocacy for its users, with over 750 million registered users [6]
联名LOEWE后，哈啰单车又与NBA中国跨界合作｜最前线
3 6 Ke·2025-05-13 00:54