Hongqi Chain(SZ:002697) 3 6 Ke·2025-05-13 00:54Core Insights - The company, Mixue Ice City, has signed a memorandum of understanding with ApexBrasil to expand its supply chain by importing Brazilian agricultural products, including coffee beans and fruit products [1][2] - The company plans to invest at least 4 billion RMB in Brazil over the next 3-5 years, which is expected to create 25,000 jobs [1] - Mixue Ice City aims to open its first store in Brazil this year and will also establish a supply chain factory to achieve localized production and sales [1] Industry Context - Brazil is the largest economy in Latin America with a population of approximately 220 million, characterized by a young consumer base and high disposable income, indicating significant potential for ready-to-drink beverages [2] - Mixue Ice City currently leads the industry with over 46,000 global stores, having expanded its international presence to 12 countries since opening its first overseas store in Vietnam in 2018 [2]