Workflow
水星家纺(603365):2024与25Q1业绩整体平稳 经营管理韧劲凸显

Financial Performance - In 2024, the company achieved operating revenue of 4.193 billion yuan, a year-on-year decrease of 0.42% [1] - The net profit attributable to shareholders was 367 million yuan, down 3.28% year-on-year [1] - The net profit after deducting non-recurring items was 333 million yuan, an increase of 1.77% year-on-year [1] - For Q1 2025, the company reported operating revenue of 926 million yuan, a year-on-year increase of 1.20% [1] - The net profit attributable to shareholders for Q1 2025 was 90 million yuan, a decrease of 3.79% year-on-year [1] - The net profit after deducting non-recurring items for Q1 2025 was 76 million yuan, down 9.84% year-on-year [1] - The basic earnings per share for 2024 was 1.40 yuan, compared to 1.44 yuan in the previous year [1] Profitability Metrics - The gross margin for 2024 was 41.40%, an increase of 1.36 percentage points year-on-year [1] - The operating expense ratio for 2024 was 30.69%, an increase of 0.89 percentage points year-on-year [1] - The net profit margin for 2024 was 8.74%, a decrease of 0.26 percentage points year-on-year [1] E-commerce Growth - The company has maintained a leading position in e-commerce since entering the sector in 2008, achieving full coverage across major online sales channels [2] - In 2024, the e-commerce business achieved a gross margin of 42.96%, an increase of 3.19% year-on-year [2] - The company has developed a personal IP for its chairman, enhancing brand recognition and influence in the industry [2] Industry Trends - The home textile industry is entering a phase of high-quality development, driven by increased consumer willingness to spend on health, smart home, and experiential consumption [2] - The Chinese government has initiated measures to support the replacement of old consumer goods, which is expected to boost sales in the home textile sector [3] - Starting from late October 2024, home textile products will be included in consumption subsidy programs in regions like Shanghai and Jiangsu, enhancing consumer confidence [3] Investment Outlook - The company is a key player in the modern home textile industry in China, with high brand recognition and market acceptance [3] - The company focuses on the research, design, production, and sales of home textile products, reinforcing its core product advantages [3] - EPS forecasts for 2025-2027 are 1.48 yuan, 1.56 yuan, and 1.65 yuan, with corresponding PE ratios of 11.1X, 10.6X, and 10.0X [3]