21调查丨盈利困难，民营口腔行业淘汰赛来了

Core Viewpoint - The private dental chain industry in China is facing a significant downturn, with many institutions going bankrupt and a sharp decline in high-end clientele spending due to changing consumer behavior and economic pressures [1][2][3][4][5][6]. Industry Overview - The private dental sector has been in decline since two years ago, with over 230 private dental institutions reported to have closed in the first quarter of 2025 alone [2]. - The industry has seen a drastic reduction in revenue, particularly in high-margin services like dental implants and orthodontics, exacerbated by the implementation of centralized procurement policies [2][3]. Financial Performance - Major private dental chains, including well-known brands, are experiencing significant revenue drops, with some reporting declines of up to 38.8% year-on-year [5]. - The average spending of high-net-worth clients has decreased significantly, with a reported 62% drop in visit frequency [4][5]. Market Dynamics - The competitive landscape has intensified, leading to a price war among private dental institutions, which has further strained their financial health [7][9]. - Many institutions are now facing financial difficulties, with asset-liability ratios exceeding 85% and a significant portion of their financing coming from equipment leasing [8][9]. Strategic Responses - In response to the financial pressures, many dental chains are considering closing underperforming locations to improve overall efficiency [7]. - Some smaller dental practices are innovating by adopting digital solutions to enhance operational efficiency and reduce costs, achieving growth despite the overall market downturn [11][12]. Future Outlook - The industry is at a critical juncture, with a need for private dental institutions to adapt their strategies, focusing on quality service and patient experience to regain consumer trust [10][13]. - The potential for growth exists in the digitalization of services and targeting underserved markets, such as rural areas, to meet evolving consumer demands [11][13].