KWEICHOW MOUTAI(SH:600519) Zheng Quan Shi Bao Wang·2025-05-13 03:49Core Viewpoint - Guizhou Moutai is focusing on enhancing its brand and product strength while navigating a challenging market environment, emphasizing collaboration within the industry to foster rational consumption and high-quality development [1][2][4]. Group 1: Market Position and Strategy - Moutai believes in a collaborative approach within the industry, aiming to create a diverse product matrix to enhance consumer experience and drive high-quality development [1]. - The company plans to strengthen the Moutai 1935 brand through various initiatives, including improving product quality, enhancing channel management, and providing better services [1][2]. - Moutai 1935's sales performance during the 2025 Spring Festival showed significant year-on-year growth, indicating a stable market presence [2]. Group 2: Marketing and Promotion - Moutai has appointed Zhang Yixing as the brand ambassador for its cultural tourism segment, which is expected to boost brand visibility and engagement [3]. - The company is organizing the "2025 Guizhou Huang Xiaoxi T Music and Arts Festival," where the ambassador will participate, highlighting the integration of culture and tourism [3]. Group 3: Financial Goals and Growth - Moutai has set a revenue growth target of 9% for 2025, reflecting a shift from rapid growth to a focus on high-quality development amid changing market conditions [4]. - The company aims to address supply-demand mismatches and enhance internal efficiency to create greater shareholder value [4]. Group 4: Internationalization Strategy - Moutai's internationalization strategy consists of a three-step approach: expanding market presence, promoting brand and cultural exports, and achieving international value creation capabilities [4][5]. - The company is developing a comprehensive framework that includes expression, product, pricing, channel, compliance, and policy systems to support its international market efforts [5].