Core Viewpoint - The company, Zhenjiu Lidu, is transitioning from "scale expansion" to "value cultivation" during the adjustment period of the liquor industry, achieving high-quality development and maintaining a strong market position [1][3]. Financial Performance - In 2024, Zhenjiu Lidu reported an annual revenue of 7.07 billion yuan, marking the second consecutive year of surpassing 7 billion yuan, ranking ninth among 21 listed liquor companies in China [1]. - The company achieved a gross profit margin of 58.6% in 2024, up from 55.3% in 2023, and if calculated under A-share accounting standards, the gross profit margin would be 75.5%, ranking seventh among listed liquor companies [4][6]. - The adjusted net profit margin for 2024 was 23.7%, reflecting a year-on-year increase of 0.6 percentage points, indicating enhanced profitability and effective cost control [6][8]. Industry Context - The liquor industry is experiencing a period of adjustment, with a reported production volume of 4.145 million kiloliters in 2024, a decrease of 1.8% year-on-year. Approximately 29% of listed liquor companies reported a decline in revenue [6]. - Despite the overall industry challenges, 9 out of the top 10 liquor companies, including Zhenjiu Lidu, saw both revenue and net profit increase, highlighting a trend of "the strong getting stronger" [6]. Strategic Initiatives - Zhenjiu Lidu is focusing on three main areas: product, channel, and brand, to build a solid foundation for sustainable development and to turn the adjustment period into an opportunity [3][11]. - The company plans to enhance product competitiveness by increasing production capacity in key regions and launching a new strategic product priced between 500 to 600 yuan, targeting the mid-to-high-end market [13]. - Zhenjiu Lidu is implementing a dual-channel growth strategy in five core markets, emphasizing innovation in channels and targeting new consumer demographics [15][16]. Brand Development - The company is committed to enhancing its brand image through cultural storytelling and experiential marketing, leveraging its historical significance and tourism resources [18]. - Zhenjiu Lidu aims to engage younger consumers, particularly those born in the 1980s and 1990s, by developing marketing strategies that resonate with this demographic [18].
珍酒李渡增长含金量十足，稳居中国第九大白酒上市公司