韩国酒店消费新趋势：爱美食胜过爱住宿

Group 1 - The core trend in South Korea's five-star hotel industry is a shift in consumer behavior, with more individuals opting for membership primarily for dining experiences rather than accommodation [1][2] - Various five-star hotels in South Korea are offering diverse membership programs, some focusing on accommodation while others emphasize dining discounts and benefits [1][2] - The Grand Hyatt Seoul launched a dining-focused membership program in February 2023, offering an 85% discount at multiple restaurants and various vouchers, with annual fees starting at 600,000 KRW (approximately 3,060 RMB) for individuals [1] - The Four Seasons Hotel Seoul introduced a dining membership in 2017, which saw a 10% increase in membership by April 2023 compared to the previous year, and launched a more flexible and affordable option for younger consumers in 2023 [1] - The new membership for younger consumers at the Four Seasons Hotel costs about 200,000 KRW (1,020 RMB) every six months, providing a 10% discount at all hotel restaurants and vouchers of varying amounts [1] Group 2 - Some hotels, like the Walkerhill Hotel, do not have dedicated dining membership programs but include dining discounts in their overall membership packages, with discounts ranging from 60% to 70% [2] - There has been a 27% year-on-year increase in the number of members choosing dining-focused options from January to April 2023 [2] - The Shilla Hotel also offers membership options that focus on either accommodation or dining, with approximately 60% of members opting for the dining-focused category [2]