搬回广州，购置总部大楼？辛选回应来了

Core Viewpoint - Recent rumors about XinXuan Group's "withdrawal from Hangzhou and return to Guangzhou" have sparked industry discussions, indicating a strategic shift in response to multiple pressures [1][2]. Group 1: Company Movement - XinXuan Group has reportedly moved its main operations back to Guangzhou, purchasing two office buildings as its headquarters [1]. - Key personnel, including major streamer Dan Dan, have confirmed their relocation to Guangzhou, suggesting a significant operational shift [1]. - The company plans to maintain dual headquarters in both Guangzhou and Hangzhou for its live streaming business [1][2]. Group 2: Strategic Reasons - The move back to Guangzhou is attributed to cost pressures and competitive challenges in Hangzhou, where rental and labor costs are significantly higher [2]. - Management issues and cultural conflicts have been exacerbated since the move to Hangzhou, highlighting the drawbacks of XinXuan's family-style management [2]. - Guangzhou's established supply chain networks in traditional commerce sectors like apparel and beauty provide a competitive advantage for XinXuan, allowing for shorter supply chains and improved product competitiveness [2].